"If only there was a way to get expert advice for my business when I need it."
You have parts vendors to deal with, bills that still need paying, a lift that's out of commission and you still need to hire a technician... again. But you have no time to do any of it because you're constantly working to solve the mini-emergencies that pop up daily.
You can fix cars with your eyes closed, but the business management piece of the job is more than you originally bargained for. When it comes to running your shop, you're ready for advice that really works.
You're great at fixing cars—but the business side isn’t so easy.
And the problems just keep coming:
- Employees aren't happy
- Customers are complaining
- Your shop is so busy, but you still can’t pay yourself
- Or you're taking home a paycheck, but it's the only thing your family sees of you these days
When you're at the office, taking calls through your lunch hour and trying to figure out how to pay all your bills, order parts, and compete with the guy down the street simultaneously, you wonder:
"Would everyone just be better off with me working for someone else?"
You worked terrible hours when you were a tech, but they were still better than the ones you keep now. And the pay sucked — but was at least more than you made your first year as a business owner.
You chalked up the lack of profit that year to the cost of opening a business.
But months — then years — have passed and you still aren't making much money. Not enough to quantify the ulcer you've developed from the stress.
It's not your fault that it got to this place.
There was no school to teach you how to transition from a technician to a shop owner. And really, fixing vehicles is what you know — what you've always known.
Who knew you had to practically have an MBA to run an auto repair shop?!
You started without much in the way of help. No mentor to look out for you, no checklist of things to accomplish.
And even though you really try to hold onto the vision you had for your shop, you can't help but focus on what's going wrong.
The mistakes you're making. How your business will get smaller, work will get slower, and sales will go down.
While it's tempting to blame it on your customers or team, the hard truth comes through:
Maybe you're the one holding your business back.
Diagnosing vehicles, ordering parts, answering the phones — you've got that down.
What you need is more education on how to run your business.
You’ve thought about buying an online course..
Maybe you even bought it.
But even with it, you’re not quite sure where to begin.
And where are you going to get the bandwidth to sit down and actually muddle through them from start to finish in your already full day, week, and life?
The reality:
The course will probably end up sitting on your desktop, waiting for a day when you're really struggling with something, so you'll dive in to search frantically for the answer.
Which you probably won't be able to find.
Or, you'll find it, but won't understand how to make it work for your situation.
So, you'll end up winging it like you always do. Short-tempered and feeling cornered — wondering how you'll ever get the shop you dreamed of all those years ago.
You're feeling overwhelmed all the time, so when you have a couple of minutes you shut down. You unplug. Overwhelm robs your day of focus. It robs your business of action and results.
You don't need to be overwhelmed.
What you do need is something that can help you make the necessary changes, fast.
But when you’re trying to come up with a solution late at night—all you can think is:
“I don’t really even make enough profit to pay myself each month. Can I afford to buy a program that won’t work?”
You don’t know what you don’t know—and that scares the sh** out of you.
What you really don’t want to do is spend money on something you won’t use or isn’t the right fit and be locked into a monthly price tag that's almost bigger than your paycheck.
You need something that allows you to get the help you need when you need it...
...with an expert in your corner, looking at your business to give specific advice.
You need a vault of answers that are zeroed into your problems as the owner of an independent auto shop—with real-life examples and meaty advice you can find and use right away. Not a one-size-fits-all program that may or may not give you the answers you need and sends you out the door with generic advice.
You need ongoing training and support that goes deeper. Something that ensures things "stick" and has someone in your corner for real-life situations — as they're happening.
Introducing
Pocket Business Genius
The fastest way for independent auto repair shop owners to access actionable business advice from a leading industry expert.
The fastest way for independent auto shop owners to access actionable business advice from a leading industry expert.
Pocket Business Genius is a membership to a vault of 50+ value-packed webinars and resources (with more added monthly) divided into topics so you can find the answers you need, fast. Get your business questions answered by someone who's helped thousands like you for over 30 years, without paying exorbitant $$$$.
More than 50 information-rich videos are available on-demand, right now.
Within seconds of hitting that download button, you'll gain access to the answers to your most pressing business questions — all from your pocket.
We got you covered from employee retention to closing more sales on the front counter.
Watched the recording and still have questions? No problem.
Submit your query for our monthly call and you'll get advice tailored to your business by someone who's been there.
Just like Google, but for your auto repair shop business questions
You don't need to buy 5 courses before you find what you needed to know yesterday. You need the ability to pull out your phone whenever you have a problem and get the answer you need to overcome the current challenge or take advantage of the opportunity.
You're already in the business, you just need to increase your knowledge to help you get to that next level of success.
That's why you should choose Pocket Business Genius when...
- You need to know what to manage and how to manage it
- You're up against difficult situations and need help navigating them without searching a million places
- You need a way to quickly explain strategies to your staff
- You need help from an expert who doesn't cost thousands per month
You've already seen what happens when you don't have accessible resources available when problems arise. You've already worked late into the night trying to figure out solutions to problems like customer retention.
Now it's time to get on-demand help from someone who has owned not one, but TWO auto repair shops and helped thousands more learn the strategies they need to change their prospects from bankruptcy court, to being home for dinner each night with peace of mind knowing their business is on the right track.
Join the thousands of happy shop owners that have successfully used the strategies and advice you'll have access to in Pocket Business Genius
There's a recording that you can listen to now that will give you the perspective you need on pretty much everything — from customer retention and technician pay plans to managing finances and employees.
And since each webinar is recorded, you can dive into the information when you can, then come back and review the rest on your own time.
Hi, I'm Rick — The Expert behind Pocket Business Genius.
When I opened my first auto repair shop, I made every mistake in the book.
After getting myself out of bankruptcy and spending nine years working for someone else, I opened my second auto repair shop — this time with amazing success.
Over the last 30 years as a business turnaround & shop growth expert, I've had the privilege of helping thousands of other auto and truck repair shop owners just like you transform their businesses from struggling to stay open to being the go-to shop in their market by working smarter, not harder.
I've taught thousands to not only make more money than they ever thought possible, but also have the time to enjoy it with their family and friends, a true rarity in our industry.
You deserve to have this be your reality.
If you feel like you need a little push in the right direction towards your dreams, Pocket Business Genius is a great place to start.
Grab your spot today and get your 25% AASP discount monthly >>>Watch Past Trainings at Your Convenience
The problem with most auto repair shop memberships is that you don't have access to the videos all at once. You'll get access to one new webinar each month, leaving you high-and-dry if it doesn't cover something you need.
Maybe you have an issue with your finances in October and check the schedule only to find out the finance webinar isn't until March.
You've just waited it out until now — searching blog posts and online forums before gritting your teeth and making the decision that slaps a bandaid on the issue, rather than having the understanding that'll allow you to fix the problem permanently.
And it's worked. You're still trucking along in your business.
You've mastered the art of ignoring the least pressing problems long enough to put out the bigger fires. Playing an endless game of whack-a-mole that no one can tell you how to get out of.
The reality is, for a program like this to really be worth it, it's got to be able to provide you the value you need from day one.
Sure, at $49/month this membership is less than your monthly coffee budget. And that's if you get the good coffee. With the foamed milk.
But even at that price, you should be able to log into the platform and get advice that will save you $49/month minimum.
Maybe that's giving you an hour back in your day so you could see your kids before they go to bed. Or maybe that's selling one more part per month from the front counter.
The chances of a single video doing that every month is pretty slim.
However.
The chances of 50+ videos and counting being able to save you $49 and more each month are pretty high.
"There's really nothing out there like Pocket Business Genius because of the knowledge Rick shares. I get more value from from this membership than just about any other program I've tried - and they cost me alot more money!"
John Firm, Owner Firm Automotive
Designed To Fit Into Your Hectic Schedule
We know you’re busy. SO busy.
You rarely have time to close your shop for training or try to schedule something else in your already overbooked calendar.
That’s why each month’s webinar is recorded, and you have access 24/7 to not only the latest and greatest, but the entire catalog of lessons (currently over 50 videos). There’s no wasting time; you get exactly the answers you need just when you need them.
Tailored To Your Individual Shop
We know your shop is your baby. You need your own unique answers and personalized information that works best for your market.
That’s why each webinar includes a live Q&A with Rick White, so you can immediately take what you’ve learned, adjust it to your business, and get it up and running in your shop like a well-oiled machine.
And if you have a particularly tough situation that none of the recordings quite cover? You can ask it at the next live webinar and get up to 30 minutes of 1:1 attention for your shop.
(That's more than a $49 value right there)
You're not limited to simply watching videos, either.
Many of our videos now include transcripts and downloadable MP3 files, so you can listen to them from your streaming device on your way to work.
Or read it on your bathroom break; whatever works best for you.
And the material isn't limited to one major theme.
It really is a small investment that'll get the juices flowin'. But I'm willing to bet it'll do more than that in just the first month of your membership.
The One Stop For Navigating Tough Situations In The Shop
Pocket Business Genius is the membership for shop owners and managers who aren't sure if they need help or how to go about it.
You may have explored options such as hiring a coach or a consultant to come in and direct you, but the idea of spending that much money on someone you don't even know makes you cringe.
You know your business could be better. You're tackling things you never had to even blink at when you were a tech working for someone else. But now you have the dream — you own the shop and have the potential to make more money and have more freedom with your time.
You just need that little push from someone who has been there before and figured out what it takes to really succeed.
You're ready for change. Ready to confidently step up to the problems you encounter knowing you have the answers in your pocket.
Not sure if you need Pocket Business Genius?
It's perfect for people who...
- Have high employee turnover
- Need to know when and how to grow their team
- Are overworked + burning out fast
- Want to improve customer connections
- Need to close more sales from the front counter
Here's what you get when you join
Pocket Business Genius...
We believe in overdelivering over here at 180BIZ. That's why we've packed more into this $49/month membership than many people do with their signature programs.
You don't need another fluff-filled educational system. You need access to information that works for your business today.
"I use Pocket Business Genius a few times each month and not only has it been a great source for training (and reviewing) in my area of business, but I've seen an increase in sales due to better and more consistent DVIs."
Keith Dome, Owner of Central Auto Repair and Electric
This is why when you join Pocket Business Genius, you'll get access to...
50+ pre-recorded webinars
We know you’re busy. SO busy. You rarely have time to close your shop for training or try to schedule something else in your already overbooked calendar.
That’s why each month’s webinars are recorded and you have access 24/7 to not only the latest and greatest, but the entire catalog of lessons (currently over 50 videos). There’s no wasting time; you get exactly the answers you need just when you need them.
Lessons you can take immediate action on
Every month you get live, interactive access to the hottest shop management topics you most care about and need to know in one hour, bite-sized lessons that are easy to implement.
We’re not going to bury you in an avalanche of information. We give you just the critical lessons you need, so you can find just what you need to fully profit from all your hard work.
Monthly live webinars & Q+A sessions
We know your shop is your baby. You need your own unique answers and personalized information that works for your market.
That’s why each webinar includes a live Q&A with me, Rick White, so you can immediately take what you’ve learned, adjust it to your business, and get it up and running in your shop like a well-oiled machine. I don’t shut a webinar down until every question has been answered.
Access expert advice about about:
- Retaining employees
- Avoiding burnout
- Growing a team to multiply sales
- What to do when you get a negative review
- Managing conflict
- Saving a problem employee
- Management
- Finding employees that are a perfect fit for your shop
- Hiring millennials
- Managing your time to make you more money
- Getting clear on what you want with your business and how to build a simple roadmap to get there
- Increasing your sales with vehicle evaluations
- The right way to do estimates so you know you'll make a profit
- How to differentiate your shop from the one down the street
- How to use your KPI's to increase sales and profits
- Connecting with customers
- What to say when your competitors "can do it for cheaper"
- What services you're missing that's costing you sales
- How to improve your closing skills immediately
… and more!
Shop Owner
Jacksonville, NC
"Been in business for over 25 years. Opened my eyes on how to look at my numbers."
Shop Owner
Asheville, NC
"GREAT!!! Rick is a great speaker!! I really needed this class today. I know this information but I needed a refresher. And I am still learning. Thank you Rock!! :-)"
Shop Owner
Seminole, FL
"Informative and a total 180 (pun intended) to my current way of thinking."
Shop Owner
Des Moines, IA
"Great training with information I can use now."
Shop Owner
Anagansett, NY
"The webinars are full of information that I feel I can confidently put into action right away."
Shop Owner
Cayce, SC
"Amazing! I can't wait for the next one!"
Cancel Anytime
Sometimes it's just not the right fit—and that's ok.
If you purchase Pocket Business Genius, watch some webinars and attend a few lives and feel like it's not for you, throw it out!
You can cancel anytime without penalty.
How It Works
- Once you join Pocket Business Genius, you'll immediately get an email with access to our library of recorded webinars through your personal portal.
- At any time, you'll be able to log in and see:
- The schedule for upcoming webinars
- Webinars separated by topic for easy reference
- A short summary under each webinar so you can easily see if it's the right one for your challenge
- You can then choose to watch the video, or download the transcript or MP3 version (if available).
- On the day of the live webinars, you'll join the zoom call using the link in your schedule and can watch it live with a group of other shop owners like you. At the end of the call, you can ask questions that help you personally get the results you're looking for.
- Have a question but can't make the call? Submit your question before the call and watch the recorded answer at your convenience.
- Have a question on a video you’ve watched? Add a comment to the video and I’ll answer you back
Get the advice you need to make success happen for your business.
Your business won't change just because you have access to the tools, you have to decide to use them. These decisions are where the rubber meets the road. These choices create the business you'll have in the future.
To sit there and dream about it doesn't do anything. You've been waiting for this for too long.
So, tell me what you want—is it the same thing you've been doing for the last few years?
Or are you ready to act today so you can see the life you want to begin taking shape tomorrow?
If the answer is to make the change, then come on into Pocket Business Genius.
It’s the easiest, most efficient, most painless way to get the critical business help you need to make your shop what you’ve always dreamed it could be.
It’s on your schedule, it’s not going to break the bank, and, best of all, you'll feel great doing it.
Join Pocket Business Genus today and get:
- 50+ Pre-recorded webinars
- Lessons you can take immediate action on
- Live monthly webinars with Q&A sessions with an industry expert
Low monthly payment, Cancel anytime
Take advantage of your AASP membership today and get 25% offI know you have questions . . .
What exactly do I get for my monthly membership?
To boil it down simply...
1. You get one LIVE 1-hour webinar led by me each month on a topic that is relevant to what you are going through in your shop TODAY. This webinar is recorded and will be added to your video management library.
2. You have access to a searchable, video management library of more than 50 titles on just about every topic of interest or question you might have to successfully run an automotive repair shop. The library is available to you 24 X 7 as long as you are a member in good standing.
3. Get your specific shop questions answered every month at the live webinars. I stay on as long as it takes to get everyone's questions answered.
4. You get 2 emails from me monthly talking about topics relating to the successful running of your shop. I'll point you to videos in the library to help in this area.
5. You can email me anytime - if you need help implementing any of the things I talk about in my live webinar - or anything in any of the recorded webinars you watch. I will spend 30 minutes with you on the phone talking through your successful implementation of the topic you've just learned.
How much does it cost?
This membership normally costs $49/month.
As an AASP member in good standing, you can get 25% off - not much more than $1 a day to have me in your back pocket any time you need some guidance.
Is there a contract?
Heck no! You can cancel ANY TIME - all by yourself.
No needing to "call me"... or "email me"... because I HATE THAT! If you don't feel you are getting value from the membership - you just cancel your membership right inside your account.
How does this work?
- Once you join Pocket Business Genius, you'll immediately get an email with access to our library of recorded webinars through your personal portal.
- At any time, you'll be able to log in and see:
- The schedule for upcoming webinars
- Webinars separated by topic for easy reference
- A short summary under each webinar so you can easily see if it's the right one for your challenge
- You can then choose to watch the video, or download the transcript or MP3 version (if available).
- On the day of the live webinars, you'll join the zoom call using the link in your schedule and can watch it live with a group of other shop owners like you. At the end of the call, you can ask questions that help you personally get the results you're looking for.
- Have a question but can't make the call? Submit your question before the call and watch the recorded answer at your convenience.
- Have a question on a video you’ve watched? Add a comment to the video and I’ll answer you back
So what's the catch?
No catch.
Cancel within 30 days and get a full refund.
You've got nothing to lose and everything to gain. What are you waiting for?
